This Italian city rewards you for not driving your car
Bella Mossa (Italian for “good job”) is the brainchild of urban planner Marco Amadori. The anti-pollution scheme aims to reduce car journeys and boost “green” travel with incentives like beer, ice cream or cinema tickets for participants who complete eco-friendly walks and rides. Inhabitants of Bologna can download an app which uses GPS tracking to record their journeys. Each walk or trip by bike or bus earns points, which can be built up and exchanged for goods and services at local businesses that have signed up to the scheme.
Bologna, Metropolitan City of Bologna, Italy
Issue: Climate Change Typology: Policies